November 21, 2003 — 01:14

Walk around it, like a sculpture

There's some classic marketing moments in the latest showcase pages for Macromedia Central:

To understand Central, you have walk all the way around it, like a sculpture. At its core, Central is a clean, elegant environment that harnesses the power of the Internet and empowers the user to control it in meaningful, relevant ways.

Even this jaded cynic couldn't help raising a smile at this one:

Movie Finder set out to do what no single application could do: aggregate huge amounts of raw data from the Internet, seamlessly filter it the way the user wants, and deliver it to the user's desktop in a kind and gentle manner.

They're actually pretty good articles, explaining Central in terms your boss will understand. [via mesh on mx]